1. Overview
Purple BAPE Hoodie (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit purplebapehoodie.com, make a purchase, or interact with our customer support.
By using our site, you agree to the practices described here. If you do not agree, please discontinue use of the site.
2. Information We Collect
Information you provide
- Account and contact details: name, email, phone, shipping/billing addresses.
- Order information: products, sizes, preferences, gift notes.
- Support communications: emails, chat messages, call notes.
- Return/verification info: photos or item details you submit for support.
Information we collect automatically
- Device and usage data: IP address, browser type, pages viewed, time stamps, referring URLs.
- Cookies and similar technologies: session IDs, preferences, analytics, and advertising identifiers.
- Approximate location: derived from IP to localize content, currency, and shipping estimates.
Information from third parties
- Payment providers (e.g., card processors, PayPal) for fraud prevention and transaction confirmations.
- Shipping carriers for delivery updates and issue resolution.
- Analytics/advertising partners for aggregated performance metrics and campaigns.
3. How We Use Information
- Process and fulfill orders, returns, and exchanges.
- Provide customer service and respond to inquiries.
- Personalize your experience, such as remembering preferences and size filters.
- Send transactional emails (order confirmations, shipping updates).
- Send marketing communications where permitted; you can opt out at any time.
- Improve our site, products, and operations through analytics and testing.
- Detect, investigate, and prevent fraud, abuse, or security incidents.
- Comply with legal obligations and enforce our terms.
Legal bases for processing (EEA/UK): contract performance, legitimate interests, consent (where required), and legal compliance.
4. Cookies & Tracking
We use cookies and similar technologies to operate the site and measure performance. You can control cookies via your browser settings. Blocking some cookies may impact site functionality.
Essential cookies
Required for core site features like cart, checkout, security, and load balancing.
Performance and analytics
Help us understand traffic, popular pages, and improve the experience.
Functionality
Remember preferences such as currency, size filters, and recently viewed items.
Advertising
Used to deliver and measure ads. You may see our ads on other sites after visiting ours (retargeting).
To adjust preferences, use your browser settings or contact us. If we implement a cookie banner or preferences tool, it will appear on your first visit.
5. How We Share Information
- Service providers: ecommerce platform, hosting, payment processing, shipping, email delivery, analytics, and customer support tools.
- Fraud and security partners: to detect and prevent fraudulent transactions.
- Legal and compliance: when required by law, legal process, or to protect our rights, users, or the public.
- Business transfers: in connection with a merger, acquisition, or asset sale; your data may be transferred under continuity safeguards.
We do not sell your personal information for money. We may share limited information for cross-context behavioral advertising as described in “Advertising & Analytics.”
6. Payments & Security
Payments are processed by third-party providers (e.g., card processors, PayPal). We do not store full card numbers on our servers. Providers handle card data in compliance with PCI-DSS standards.
We implement technical and organizational measures to protect your data. No method of transmission or storage is 100% secure; please use strong passwords and keep your account details confidential.
7. Advertising & Analytics
We may use analytics tools to understand site usage and ad platforms to reach interested audiences. These partners may set cookies or collect identifiers to measure performance and personalize ads.
- Analytics: page views, events, device data, and referrers in aggregate form.
- Advertising: interest-based ads and retargeting based on on-site activity.
Your choices include browser settings, ad platform controls, and contacting us to review available opt-outs.
8. Your Rights & Choices
EEA/UK residents
You may have rights to access, correct, delete, restrict, or object to processing, and data portability. Where processing is based on consent, you can withdraw consent at any time.
California residents (CCPA/CPRA)
You may have rights to know, correct, delete, and opt out of sharing for cross-context behavioral advertising. We do not sell personal information for monetary consideration.
To exercise rights, email [email protected] with your request and residency. We will verify your identity and respond within applicable timelines. Authorized agents may act on your behalf subject to verification.
Marketing emails: click “unsubscribe” in any marketing email. Transactional messages (e.g., order updates) will still be sent.
9. Data Retention
We retain information for as long as needed to fulfill the purposes outlined in this policy, including providing services, complying with legal obligations, resolving disputes, and enforcing agreements. Retention periods vary by data type and context (e.g., tax and accounting rules).
10. International Transfers
If you access the site from outside the United States, your information may be transferred to and processed in the United States and other countries with different data protection laws. We use appropriate safeguards consistent with applicable law when transferring data.
11. Children’s Privacy
Our site is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will take appropriate steps to delete it.
12. Do Not Track
Some browsers offer a “Do Not Track” (DNT) signal. Because there is no industry standard for DNT, we do not currently respond to these signals. We will update this policy if standards emerge.
13. Changes to This Policy
We may update this Privacy Policy to reflect changes to our practices or legal requirements. We will post the updated date at the top of this page. Material changes will be highlighted where appropriate.
14. Contact Us
Purple BAPE Hoodie
1847 Melrose Avenue, Suite 204
Los Angeles, CA 90046, USA
Email: [email protected]
Customer Service Hours: Mon–Fri 9:00 AM–6:00 PM, Sat 10:00 AM–4:00 PM PST